P U N D I T R U M B L E The Tape Debates Scores

Bob Jordan

Southwest Airlines CEO

First call on the ledger

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Where they stand

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BullAirfares 2026-08-03

No consumer resistance to higher fares; demand incredibly strong.

I'm not going to talk about future pricing. I think the main point is that we've seen no resistance to higher fares in this revenue environment. Demand is incredibly strong.

Bob Jordan · Southwest Airlines CEO · CNBC ↗

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